Monday, July 3, 2017

Importance of Photography

These days, the cameras on everyone's smart phones are getting better and better. And with this change, everyone seems to think they are a photographer. While this might be the case for your "selfies" and casual photos that you plan to post on Facebook and Instagram, this is not the case for when you are listing your home for sale. Nothing short of a professional photographer who specializes in real estate should be acceptable for your listing photos. If your potential listing agent is not providing such a service, you may want to look elsewhere.
Looking at NAR statistics, we know that 90% of home buyers search online at some point during the process of finding their next property. This online search will typically be your first impression on the potential buyers. You only get one chance to make this impression, so why not put your best foot forward?
A recent report by Inman tells us that 1 in 3 buyers has made an offer without actually seeing the property they are offering on in person. Do you think people are going to be making offers on properties unseen properties with your listing agent taking photos with their iPhone? Unless they have some professional editing software and great add on lenses for their phone, this process is not going to do your home justice in the eyes of potential buyers.
As part of all listings, I have a professional photographer come and capture the true essence of your home. I also bring in a stager for a consultation to make sure that when we do take the photos, your home is ready and looking its best. See more about what sets me apart in the video below.

If you have any questions about listing your home, the process, or anything else about real estate, do not hesitate to contact me.
Also, if you are curious to the value of your home, click here.

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